Every successful business encourages a collaborative culture. But at Coda, the collaboration’s more than just part of the culture. It’s in our DNA.
Those behind our company’s formation realised that uniting New Zealand’s leading logistics businesses would enable improvements across every aspect of the industry, to the benefit of all. And with the merger of Tapper Transport, Priority Logistics, Metrobox, Metropack and DTL into Coda Group in 2015, that’s exactly what they achieved.
Coda’s creation marked a significant disruption to the local logistics industry. The merger increased efficiencies, reduced waste, and enabled seamless, sustainable end-to-end logistics across the entire New Zealand landside and supply chain network. But just as importantly, it brought together the talented and experienced people behind these five legacy businesses. Coda thus also united a community of dedicated, motivated professionals who are passionate about the service they provide.
This sense of community continues to set Coda apart. Our purpose is not simply about providing smarter logistics; it’s about providing smarter logistics together. Collaboration and cooperation remain the cornerstones of our ongoing success: every contribution, at every level, is acknowledged because we know that every contribution at every level is essential. And as we look to the future, Coda’s three core values ensure this vital legacy is not lost.
New Zealand's distance to market and reliance on ocean freight services means that to maintain global competitiveness, we must better balance import and export flows to utilise bigger ships.
Our role is to consolidate cargo and connect supply chains to reduce waste and help increase utilisation of the domestic network.
We are working collaboratively to develop a freight owner network, to combine loads and to optimise cargo flows and then to create long term commitments to support investment.
Our intermodal strategy links road, rail and ocean freight movements to support the big ship strategy, reduce waste and lower landside costs by coordinating container flows and consolidating cargo at freight hubs and key hub ports by using intermodal assets.
Through the central coordination of our significant freight volumes, we can design optimal customer supply chains by integrating flows, leveraging service partners and sharing assets. With our smart technology platforms we ensure our optimised solutions are scalable and sustainable.
Our strategy is to align disparate logistics flows into a common supply chain, while still understanding what matters to our customers. We ensure we see the experience through our customers eyes, to produce safe, effective, trusted and sustainable outcomes that exceed expectations.
Coda is a cargo owner and manages 30 percent of containerised export flows around New Zealand. Coda is the largest mover of imports in the North Island and has long term relationships with major FMCG domestic distributors. This combined scale offers opportunities to think differently about the network and how product flows.
As we build our network, we look at the total pool of freight within our control, the broader asset base within the network and finally the total end to end cost profile. We then develop the best solution to meet each customer's requirement, while achieving maximum utilisation of the entire network.
While we bring considerable scale, we know that we cannot create new and innovative solutions by ourselves. We form strong partnerships with like-minded organisations. Our culture of trust and common values and ideals with our partners that mean we can be open, honest and challenging.